Technology keeps evolving at a dynamic rate. To reach out the mass market effectively, marketing has gone digital. The purpose of marketing is to ensure that your company remains on par with competitors. Another approach is to build a website that can spread information on your products and services is by a rise in search engine rankings. Unfortunately, a website alone is not enough to guarantee success. There are other things that one should consider, for instance, their search engine results page ranking (SERP).
What does SERP mean?
Any Google user can type an entry into a Google page and see the relevant websites that will show up. The websites will be ranked in order of their importance with the most visited at the top of the search results. Most online users are highly impatient. If what they are looking for does not show up on the top three links displayed, they enter in another search keyword. Very few users proceed to the second or third search page of their search. Virginia Beach SEO experts concur that not being on the first page of the search results is equivalent to losing 90 percent of your target market who are potential customers. To boost your site rankings, keep it optimized.
Why is the SERP ranking important?
Google always gives its customers the best relatable result of a search inquiry. The higher you appear in the Google search rankings, the more visits your website receives. Google operates on an algorithm that analyses text formations and links that monitor them. Always ensure that the content of your site is search engine optimized.
What are some of the factors affecting SERP ranking?
Google always remits the best results for its customers while taking into count the user’s server location. The closer you are to a server, the higher your SERP rank. If the customer does not specify their search, Google automatically assumes that they need the service close to their location and adjust the SERP ranking accordingly. To tailor your search to a local search, ensure your website is local SEO optimized.
Whenever people conduct an online search, they use certain keywords. Google’s spiders crawl the net pages and relay back information on the websites with keywords. This information is then manifested on the SERP.
Website owners prefer hiring SEO professionals or writers to deliver content containing keywords. At the beginning of the digital age, keyword density was all that mattered. The Google algorithm gave precedence to websites that were stuffed with keywords. This turned out to be an unwise approach as people concentrated on keyword stuffing at the expense of quality content. The best way to get on top of the list is to invest adequately in delivering quality content frequently.
Social activities include likes, shares and social media followers. The best proof is to look at your Facebook newsfeed. Here you will notice friends sharing videos and articles. Google is also capable of determining the behaviors of users. With great content, your website can attract more traffic as more people will be conversing about it. With increased shares, you get higher credibility. An increase in social activity is one of the metrics Google users to raise a website up the rankings.
Change is inevitable, and search engines are inevitable. Change on search engines is brought about by user behaviors. Google strives to provide relevant information to their main users. Only through understanding the basics of SERP and SEO can one optimize their website to rise high on SERP rankings.