Understanding the benefits of SEO audit

The word “audit” is commonly used in financial records and taxes. It is something that most people find undesirable and try to avoid. However, SEO audit has nothing to do with your finances. According to Eric at Clickstream, it is the evaluation of how your website is optimized for the search engines. The following are some reasons to hire a reputable internet marketing agency to do an SEO audit of your website.

Reasons for SEO audit

Determine SEO weaknesses

tg2w3edfc6vhwed82i2SEO audit can help you to determine those optimization activities that are not performing to the standards. For instance, you may find out that you have not included relevant keywords, meta descriptions, and even social media sharing options. Moreover, you may realize that your website is filled with duplicate content, or it is slow and has poor quality inbound links. When you discover these issues, you will be on your way to implement a successful SEO strategy.

Know the strengths of your competitors

SEO audit will help you know what your competitors are doing and why they are performing better than you. For instance, you may find out that competitors are getting quality links from relevant websites. The discovery can be of great help to improve the SEO performance.

Focus on your SEO strategy

After finding out the different SEO activities that you perform well in, you can put more energy into improving other areas you are not performing well.

Components of SEO audit

Backlink analysis

This is meant to help you assess the quality of the backlinks your website is getting and then compare your website to those of your competitors.

Content keyword analysis

This can help you determine the way search engines interpret your website based on content that is provided on the website.

Poisonous link analysis

This will help you know whether you are getting poisonous links. These are links from spammy directories and link farms.

Site speed analysis

This is quite important as it helps one determine the way Google interprets your website. Moreover, you will learn how to improve it.tg2edf6whedf872je9o22

Duplicate content analysis

This will help you know whether there is another version of a page indexed by search engines.

Content audit analysis

This is quite important in determining whether you have added relevant and unique meta keywords, meta descriptions, title tags, and other website attributes.

Ensure you hire a reputable SEO agency or company to do the SEO audit for you. This is because they will have experience and skills to do the right job.…

Choosing the best SEO copywriter

If you want to rank your website in the search engines, you need to know how to create content that will appeal to your readers. No matter how good the page layout is, nobody will want to visit your website when they know that there is nothing to learn from your content. Remember that when people find you through an online search, they are looking for a solution to some problem and therefore, they are convinced that your website has that resolution. They will be disappointed when they find out that you have nothing new to teach them. Because of this, you should find a good seo copywriter so that they can create content that places your website ahead of the pack. There are various things to consider when hiring a copywriter. Here are some of them.


Find Out How Experienced They Are With SEO

Let the copywriter tell you how long they have been writing SEO content. If they have been doing it for long, they are aware of the best styles. They also have a history of the evolution of search engine optimization and are likely to give you better copies. One thing about optimization is that things change quite fast. You will be amazed to find out that the trends that were so popular just a few years ago either have become defunct or are used minimally. With experience, copywriters know what to expect in future from this industry.

Look At The Content They Have Created

SEO WritingYou can quickly tell what a copywriter can do by looking at some of the contents that they have created. If these contents have been posted online, you simply need to ask for a link so that you can read through. This helps you to identify their strengths, and whether they are capable of coming up with the kinds of copies that you want. You also may want to know how those copies have helped to attract more people to that page. Most of the times, these professionals will have lots of links for you to check out.

Do They Offer Any Other Service?

Apart from copywriting, you may want to ask the professionals if they offer any additional service. SEO entails a lot of tasks. For example, you may want to know if the person you are about to hire can also post on various platforms. If you want the copies to reach a wider audience, you may want to post them as guest posts or just articles on multiple websites. You also should inquire if they can help you with links. This ensures that you have everything that you need in one place, and makes your work much easier than you can think.


If you do not know of any SEO copywriter, you may want to do a little research about the various available options. You can inquire from online sources too. From the many offers that you get, choose one that guarantees high-quality services at a fair price so that you can get value for your money.…

How to choose a reliable seo company

The development and success of ECommerce can largely be attributed to the growth and improvement of the Information and Communications Technology sector. Most businesses are now being expedited through the online platform. The internet has duly become an important avenue and mode of doing business across the globe. Therefore most people in business are becoming aware of the benefits of integrating the internet into their business so that they advance their economic gains.

One way of using the internet to further your business is through the creation of websites. Websites have been viewed as a forum through which entrepreneurs can capitalize on market opportunities at a minimum cost. A company website represents the features and attributes of a business, and therefore it must exude as much detail as possible. In this regard, businessmen hire web developers and designers that are skilled in creating websites that are appealing and suitable for the dynamics of a particular business.

However, a great website is nothing without search engine optimization. A higher rank on a search engine like google will go a long way in ensuring that you attract as many visitors as possible to view your business. Through such optimization, you are able to increase your clientele or prospective clients. In this regard, you ought to mindful in the selection process of an SEO expert. The following tips can be utilized to simplify the process;

Recognize the deliverables

It is imperative that you understand the roles of an SEO company and thereafter analyze those that can be attained. It is not sufficient to take the Company’s word and expect the exact results. You ought to indulge the experts and analyze the tactics employed so that you base such information to comprehend the extent to which they can truly deliver. In such a consultative meeting you can seek clarity on gray areas and inquire where you simply don’t understand.

Check the expert’s SEO

The rank of the SEO Company is a clear indicator of the rate of success of the strategies they employ. Surely, a company cannot purport to carry out adequate search engine optimization if their strategies have not worked for their own website. In this regard, it is recommended that you settle for high ranking companies around your location.

Analyze their practicability

It is prudent that you are satisfied that the SEO company has strategies that are well aligned to suit your objectives or goals. Bookings, increased traffic and sales are some goals sought by businesses, and therefore it is advisable to ensure that they are duly catered for by the company.


Five Tips For Choosing SEO Marketing Company

Although there are many SEO companies online, choosing one can prove to be an uphill task. The primary reason is that only a fraction of the agencies is credible. An SEO marketing company can determine the failure or success of your online marketing campaign. Thus, you need to pay particular attention when choosing one. So how do you want the best SEO marketing company?


Check experience

Experience is among the many essential things that you need to put into consideration when choosing an SEO marketing company. You must consider the time which the potential company has been in the industry. Only companies that have been on the market for a while have the necessary experience. You should find out the number of projects that the company has completed. Make sure that you choose to work with companies that have managed multiple projects. Most importantly make sure that they have vast experience in your niche.


Consider techniques used by the firm

Before choosing any SEO marketing company, you should get to know about the approaches that they put in place to help you achieved your objectives. The best group is one that takes their precious time to explain to you more about the techniques they choose and why they will work properly for your case. Furthermore, they should use simple language when making their explanations. Choose companies that use legit or white hat techniques. While black hat techniques are still active, the ugly truth is that they only offer short-term results.


Size of company matters

The size of the company that you choose will also determine the success of your marketing campaign. Many well-established companies have what it takes to provide excellent support. If you have a small project, then the chances are that huge corporations won’t give you the attention that you need. The principal reason is that they will focus on helping higher spending businesses. If you wish to avoid frustration, you should choose to work with an SEO marketing company that will give you sufficient personalized support. You need to team up with a group that will help you to achieve your goals.


Measures of success

It is of great importance that you find out more about how a company measures success. Reputable companies don’t have any issues with providing you with regular progress reports. You need to master the aspects the agency will be focusing on like summary of activities, conversions, search engine traffic, search engine rankings just to mention a few. Besides, you should find out more about customer support as well. You must work with a service provider that will always be there for you when you need them.


Service charges

Lastly, you need to consider service charges before penning any contract. The type of support that you want will determine the amount of cash you will pay. If you sign a contract without viewing the fee structure of the company in questions will leave you with nasty surprises in the end. A fee structure will help you to know what you are expected to pay in advance.


Improving a website ranking by seo social backlinks

The search engine ranking position (SERP) is when your website appears whenever the user searches for a particular keyword. Users get thousands of results on the search engine. It is not common for users to go up to the last page of the search results. Thus, business owners have to make sure that their website appears on the first page. Backlinks can increase search engine ranking by up to 80%. Using backlinks is an opportunity that every business owner should utilize.  Using any link will be counted as a vote. However, there are quality backlinks that one should use to increase their rank on the search engines. Here are some of the ways that you can build social media backlinks to increase your traffic.

Facebook link building


Facebook is a very popular social media site. When it is used appropriately, it can bring a lot of return for your business. You need to connect people who visit your Facebook profile on your website.  All you have to do is just link your website to the contact field. You also need to mark it as public so that it is visible to everybody.  It is a great way to direct visitors to your website.  You can also add a link to your Facebook post.

Twitter link building

You can also add SEO backlinks on twitter.  When setting up your website, you should add your website link to ensure that it appears on your profile page as a clickable link.  You can also include the link to your Twitter bio.  Placing the link in your bio will ensure that audience will see your links even in search results.  Another way that you can add your link to your website is through the photos and video tweets.  Whenever you share photos, make sure you include a link to your site.

LinkedIn link building

LinkedIn is an excellent way to connect with professionals.  You can start by putting a link to your contact information.  The contact information tab allows you to add up to three links.  The links will appear on your LinkedIn profile. You can also include your link in the publication section.  Group announcements are also a great way to add the link.

YouTube link building


Social media back linking is very important for any business.  You can also use video as a back linking strategy.  You can put in on the YouTube page. You should also include your links in the video descriptions.…

How To Rank No. 1 With SEO Sacramento


If you thought that it is difficult to compete with the websites that rank no. 1 in search results, you need to think again. These websites are the top because they did their research well, and executed their plan to perfection. However, the truth is that is you can find a reliable service, your website will be there at the top alongside the established ones.

In Sacramento, you have to watch out for the things that often hinder websites from ranking high. This can only happen if you know how to choose the right search engine optimization company. Most of the times, you will find out that not all the companies that can be relied on for SEO Sacramento are perfect for you. Consider these factors.

Personalized SEO approach

22hgvkdhkhjThe right SEO Company understand that not all websites require the same services. Whether you are thinking about keywords, links, designs, and many other strategies, you should consider the unique things about your business. This is because you want something that is specifically designed for you. The most reliable companies are those that will take time to study your business as well as your website. They also will want to know the kinds of customers that you are targeting. This way, they will only select the links and keywords that suit you. They will also come up with recommendations about the things that you need to change about your site and content to get better

Traffic that converts

When talking about SEO Sacramento, you should be thinking about traffic that converts to customers. You need assurance that the people who will find their way to your site will be interested in what you are offering.
One of the most common problems that website owners often find themselves in is that they get lots of traffic that they do not even need. It would be useless if you get millions of visitors yet none of them is even interested in your business. This is the reason a good company may focus on local traffic to ensure that you reach out to the right people.

Customer support

33jhfjdhhgkTo be proud of your website, you need a company that will keep you updated on the progress of your online campaigns. Let them give you regular reports about the number of people who are visiting the site every day as they work on it. You expect that the number will steadily grow every day as they add new features and content to the site. Therefore, you can easily tell when they are making progress, and when they have stagnated. You may also want to find a company that will easily be reached just in case you get stuck along the way.

To get the best SEO sacrament, you need to take some time and select the right company from the many that you will find around. Do not just rush to hire an agency without even knowing what they are capable of doing because you may end up in a difficult situation.…