SEO Basics with Helium SEO

Search Engine Optimization(SEO) is regarded by experts such as Helium SEO as one of the most significant tools that will guarantee any business effective online visibility. SEO is a web development technique that focuses on improving how content is ranked on a SERP – Search Engine Results Page. Optimization here involves video, map, image, webpage, together with other content.

The key strategy in SEO is to make sure you get higher within the ranks meaning that more traffic will be drawn your way and that is good for business. And how is that even possible? Easy…keyword research!

It is essential to study people and know how each person varies from the other – like let’s say; age, size, sex, as well as tastes and preferences. Once this is done, you’ll get the idea of how each one of them would key when searching words on the internet. After you are through with the keywords, it is now time you focus on creating quality backlinks used on various websites to share the content. This will provide a certain level of authority when dealing with the search engines.

seo 2

Different philosophies of SEO

For anyone to successfully rise through the page ranks, he/she must be able to wear many hats – although this may mean something different in SEO. There are some hat tricks that need to be understood, which are; white, grey, and blackhat.


White Hat

This is a simple belief that the search engine is our good friend. In this type of strategy, it is strictly necessary to follow the rules laid down by the engines for a long-lasting high ranking. Strictly adhering to the rules of SEO code of ethics is important as it gives the experts a framework for establishing well-organized content. Hard work and time are the key factors for you to adorn the white hat.


Black Hat

Black Hat devotees believe that the enemy is the search engine. Ranking here doesn’t depend on the rules of the game, but rather the creativity of the expert since there are no rules to follow when you have the black-hat mentality. Tricks are used to rise through the ranks as developers live on the edge with the satisfaction that they have beaten the search engines without a trace. Some of the strategies are:

· Keyword Spamming

· Interlinking

· Doorway Pages

· Duplicate Sites

seo 1

Grey Hat

Sometimes the hat can be too white or too dark to bear. It is at this moment in time that a Grey Hat would be necessary to catapult your position in the SERP. Grey Hats focus most of their energy on the current situation. This is done by following the rules but at the same time exploring the dark side of things. For example:

· Cloaking

· Paid Links

· Duplicate Content

· Mild keyword stuffing

Whatever color you may find fit, you’ll certainly get results – although different outcomes. Helium SEO experts recommend 100% safe hat since the White Hat will always prevail over Black or Grey. White is a clean, reliable, and credible approach to rise to the top of the SERP hierarchy without having to play dirty.…

SERPS Explained – A Driver Of Business Success Online

Technology keeps evolving at a dynamic rate. To reach out the mass market effectively, marketing has gone digital. The purpose of marketing is to ensure that your company remains on par with competitors. Another approach is to build a website that can spread information on your products and services is by a rise in search engine rankings. Unfortunately, a website alone is not enough to guarantee success. There are other things that one should consider, for instance, their search engine results page ranking (SERP).

SERP explained

What does SERP mean?

fdgdfgdfgfdgdfgdfgAny Google user can type an entry into a Google page and see the relevant websites that will show up. The websites will be ranked in order of their importance with the most visited at the top of the search results. Most online users are highly impatient. If what they are looking for does not show up on the top three links displayed, they enter in another search keyword. Very few users proceed to the second or third search page of their search. Virginia Beach SEO experts concur that not being on the first page of the search results is equivalent to losing 90 percent of your target market who are potential customers. To boost your site rankings, keep it optimized.

Why is the SERP ranking important?

Google always gives its customers the best relatable result of a search inquiry. The higher you appear in the Google search rankings, the more visits your website receives. Google operates on an algorithm that analyses text formations and links that monitor them. Always ensure that the content of your site is search engine optimized.

What are some of the factors affecting SERP ranking?

Google always remits the best results for its customers while taking into count the user’s server location. The closer you are to a server, the higher your SERP rank. If the customer does not specify their search, Google automatically assumes that they need the service close to their location and adjust the SERP ranking accordingly. To tailor your search to a local search, ensure your website is local SEO optimized.

Whenever people conduct an online search, they use certain keywords. Google’s spiders crawl the net pages and relay back information on the websites with keywords. This information is then manifested on the SERP.

Website owners prefer hiring SEO professionals or writers to deliver content containing keywords. At the beginning of the digital age, keyword density was all that mattered. The Google algorithm gave precedence to websites that were stuffed with keywords. This turned out to be an unwise approach as people concentrated on keyword stuffing at the expense of quality content. The best way to get on top of the list is to invest adequately in delivering quality content frequently.

fdhfghfghfghfghgfgfhSocial activities include likes, shares and social media followers. The best proof is to look at your Facebook newsfeed. Here you will notice friends sharing videos and articles. Google is also capable of determining the behaviors of users. With great content, your website can attract more traffic as more people will be conversing about it. With increased shares, you get higher credibility. An increase in social activity is one of the metrics Google users to raise a website up the rankings.


Change is inevitable, and search engines are inevitable. Change on search engines is brought about by user behaviors. Google strives to provide relevant information to their main users. Only through understanding the basics of SERP and SEO can one optimize their website to rise high on SERP rankings.…

Why your business needs a quality web design

The business industry has been impacted positively by the transformation of technology. We are seeing most people making use of the different online platforms to sell and market their brands or wares. One avenue which is being put to good use is the social media. Many have opened Facebook, Twitter and Instagram accounts to push their brands and sell their products. These platforms are efficient for this purpose because of the number of users they have. Build an online presence in one of those avenues and see your business grow. Online shops are becoming a norm in every place. There are thousands of online stores worldwide selling and delivering their goods to their buyers. Company websites are also essential for marketing one’s products.

You should hire a good web design agency for a quality site. They will002 attach the quality and original photos of you or anything you want to your new site because they have professional photographers on their team. Design agencies can also offer extra services like search engine optimization which will help improve the search results for your business site in search engines like Google and Yahoo. There are several reasons a quality web design can be impactful to your business. Here is why your business needs a well-designed site.


Brand growth

A well-designed site will promote the growth of your brand. People who visit your site will be amazed by its appearance, and the content posted. Apart from the presentation, good web designers will focus on the quality of content posted on your site. It will help people see the legitimacy of your agency and promote its growth by buying your products or services.


Keeps people on your site

003Well-crafted sites have people staying long trying to understand everything. The appearance which can be as a result of the choice of color will be pleasing to many people’s eyes. The ease of navigation is another reason someone will spend hours on your site. Having enough time on your site means they get to understand everything about brand or product creating that awareness.


Increased customers

You will see an increase in the number of customers to your shop. Properly crafted sites create that first impression to new visitors. Content posted will help build trust. Once they experience your services, they will bring in more people to have a taste of it. Search engine optimization services offered by some web designers will improve the visibility of your company, therefore, increasing the number of customers to your agency.…

Factors to consider when creating a video for marketing

Without a doubt, the advancements in technology brought convenience to many people. In addition, the inventions and innovations allowed the people to become more productive on a daily basis. Moreover, with the arrival of the digital era, it is now possible for small business firms to somewhat compete with their multi-million dollar counterparts. In fact, even the solo entrepreneurs can now create an effective and efficient marketing campaign. In terms of marketing strategies, opting for a video marketing campaign is undoubtedly one of the best ways to make an online buzz. Now, if you are planning to venture on this kind of marketing strategy, continue reading, as we provide some tips, tricks, and tactics.


Video Marketing Software

Without a doubt, one of the easiest ways to create an online video is through the help of a video marketing software. In fact, utilizing a video marketing software will give you a higher chance of coming up with a successful marketing campaign. In addition, you can take advantage of free software. Nevertheless, it is still advisable to opt for paid software such as the Video Marketing Blaster Pro. Now, if you think that spending some a few dimes for a premium software is not economical, always keep in mind that the money you spend is nothing compared to the benefits a premium software can provide.

Video Creation Tips

Assuming that you already bought a video marketing software, the next thing that you need to do is upload your video. However, before you can upload your video, you must create it first.


Make It Interactive

When creating videos, always make sure that the videos are informative. However, do not forget that your goal is to grab your viewer’s attention. For this reason, your video should also be interactive. Always keep in mind that the last thing that you would want to do is upload an utterly boring video. If possible, connect with your viewers by putting some humor in your videos.

Clarity Is The Key

As we all know, clarity is the key when conveying a message. Hence, when creating a video, always make sure that you are able to provide clear messages. Additionally, always keep in mind that uploading a video with a poor audio quality will only ruin your campaign. Moreover, always put an emphasis on the accent of the speaker.


In addition, make sure that you put your contact information at the end of your videos. Always remember that failing to include your contact details will defeat the purpose of creating a video

Short & Simple

Although viewers want to obtain all the necessary information in one go, many of them, do not want to spend a significant amount of time watching your videos. For this reason, try to avoid long duration videos. Instead, upload short and simple videos by only providing the most practical information.…

How to make your small business big

Starting a business and being your own boss is one dream that many people have. When you do take the step to start your own company, it will take a lot of time and energy from you. Therefore, it is imperative that you start and succeed so that all the late nights you spent finally pay off and your business grows to something you can be proud of five or ten years in the future. Here are a few tips that will help you get your business going in the right direction so that you can enjoy success.

Get the right staffg4f23

The personnel that works in a company is the blood that runs it, and you will not get anywhere without the right people. Finding the right staff takes time. However, with them, you can be sure the processes will run smoothly.

Online presence

In today’s world, everyone is connected to the internet, and as a company, you must also have the proper website and online presence so that you can reach a wider audience which can potentially turn into customers for your business. There are many ways to ensure you get the right exposure so let us look at a few. You can also visit to learn a few great techniques.

Your company website

A website should never be too complicated. Get a professional to design your site to be simple yet informative and have the right amount of keyword saturation. Since you need to run your companies day to day activities, we recommend you ask a person who specializes in that area to do it for you. The amount you pay will be worth it when you see more people contacting your company after visiting your website.

Search engine optimization

j645h34g3fwOnce your website is set up. It is time to get it in the top couple of pages in search engine results. We all agree that no one really goes beyond the first three or four pages when they see results. So you must be in those top results, and it can be difficult if you have a lot of competition. For example, if you are in the roofing industry in your city and there are many other companies offering the same services, you will need to have consistent SEO work done to ensure your top ranking. One piece of advice when selecting an SEO service provider is to find one that uses organic techniques so your website will achieve a good standing on SERP’s.…

Various data services available for companies

Data is crucial for any organization and businesses alike. They have an obligation to collect, store safely, retrieve and analyze the data to derive sense in it for better decision making. As a business, the understanding that data is the basis for decision making is critical enough to warrant a good attention to it. It is recommended that any company consider hiring data experts either internally or outsourced. Here are some of the top services they offer.


Data appending

fdgdfgdfgdfgfdgfdgWhether you deal with ordinary data that seems too small or the big data that comes in batches, data appending is a crucial part of marketing and better client relations. All data in your data base is attached to an email and other contacts so that a clear picture of your potential customer and the existing ones is achieved. Data append services from a professional is accurate and detailed from a broad research on the web.

Data collection

Data professionals usually make sure that they give their clients the best data solution options they need. Data collection is a common and daily practice for consultants and research firms. Further, any other company will need the best data solution. So, where does a data expert come in? They provide the best data collection techniques, software or apps and also train the staff on the best way to collect data directly from clients, goods, and services offered. In some cases, some organizations allow the data experts to collect the data themselves.

Data analysis

Data analytics is another important part of any business or organization whether small or big. Experts can either do it on your behalf or provide solutions to do the same. While dealing with big data like the chain stores and government bodies, machine learning analytics are better. They can handle the volume, velocity, and variety of data which is trickling in any minute. Using techniques like Hadoop or SQL based solutions could be a better way to analyze your data fast and provide fact based solutions in your business.

Data back up and security

fdgdgdfgfdgfdgfdAny business which is not thinking on this line is risking their most crucial information. Some of the threats include data loss through machine failure, malicious erasing or attack from malicious software and people. It is highly advisable that organizations should have a real time data back solutions provided by experts. They monitor and make sure that all is rolling on well. When it comes to data security, provision of firewall solutions to the system and antivirus to the computers is also very crucial.…

Online Marketing Techniques For Small Businesses

567iyktryWhen an individual is building a small business, the major goal that they have is to achieve a lot while maintaining the expenditure cost at its minimal. When yours is a small business, obviously it will not afford to have a large marketing budget like the bigger brands who are already established. That is why it is important that one becomes a little bit creative so that they can maximise their profits. Many entrepreneurs will commit the mistake of trying out everything more especially if they have funds from the start. But for those who would want to have a modest budget or you are an online marketer here, are some ideas that you can use to market your business entity online.

Emailing your business contacts

When you look at this at first glance, many of us will conclude that it is an obvious thing as many of us do send and receive emails on a regular basis. The email address that you have is a powerful online marketing database that they currently have. Using your E-mail account, you can link all your business contacts both in LinkedIn and Google.When you have a complete database of all your linked contacts, then it is very easy for you to upload the complete contacts and use the professional email marketing software to send marketing information to your business associates and potential customers.

LinkedIn networking

This is a great way that one can generate new contacts. Linkedin can be termed as the fastest-growing and largest business network in the world. By enlisting and registering yourself with LinkedIn you will be giving you small business a chance to interact with professionals from all over the world who want to connect with companies and business entities so as they can improve their decision-making process.

Publishing content online

Another very cost effective way that you can use to market your small business online is through writing and publishing content online. Conduct some research and start writing about your products, ideas, or those services that you are passionate about. It is free when you write it by yourself but remember to write quality articles that give people information on your business engagements.456578iytury

Publish how-to instructional videos.

You can create how-to do videos about your products or services. This can amazingly work for you. You do not need an elaborate production, just make it as simple as possible so long as the information is passed about you product.

You can also give out stuff over the internet for free for some of your clients, while also creating and commenting on blogs to ensure that your business is always present online.…


Friday, February 11 2011, 20:02
Manage Xresources
By webmaster – System – Permalink

Some simple but very usefull tips to manage Xresources
Continue reading…
2 comments no trackback
Monday, February 7 2011, 08:38
PolyXene secure Operating System
By webmaster – Security – Permalink

PolyXene is a certified high-security operating system that enables secure access, from one single work station, to several distinct and non-standardized networks and to data of different sensitivity levels.
Continue reading…
no comment no trackback
Thursday, June 3 2010, 11:21
Sécurité et langage Java
By admin admin – Security – Permalink


Un certain nombre d’idées reçues circulent sur l’apport relatif des différents langages de programmation en matière de sécurité, mais les études techniques détaillées sur le sujet sont relativement peu nombreuses. C’est une des raisons pour lesquelles l’ANSSI a choisi de lancer l’étude Javasec.
Continue reading…
2 comments no trackback
Friday, May 28 2010, 09:41
Qubes OS and formally verified microkernel
By admin admin – Security – Permalink


Qubes is an open source operating system designed to provide strong security for desktop computing. Qubes is based on Xen, X Window System, and Linux, and can run most Linux applications and utilize most of the Linux drivers. In the future it might also run Windows apps.
Continue reading…
no comment no trackback
Wednesday, February 10 2010, 08:01
Supergeek pulls off ‘near impossible’ crypto chip hack
By admin admin – Security – Permalink


Tarnovsky figured out a way to break chips that carry a “Trusted Platform Module,” or TPM, designation by essentially spying on them like a phone conversation. … Using off-the-shelf chemicals, Tarnovsky soaked chips in acid to dissolve their hard outer shells. Then he applied rust remover to help take off layers of mesh wiring, to expose the chips’ cores. From there, he had to find the right communication channels to tap into using a very small needle. …
Continue reading…


no comment no trackback

Monday, January 25 2010, 09:24
OpenBSD encrypted partition
By admin admin – Security – Permalink

In this article you will find all the information to get an encrypted disk or partition (for example /home) on you OpenBSD system.
Continue reading…
no comment no trackback
Friday, July 31 2009, 09:54
Applied Cryptography
By webmaster – Cryptography – Permalink

Resources to understand the basic concepts and implementations of the cryptography.
Continue reading…
no comment no trackback one attachment
Thursday, June 25 2009, 14:56
Import PKCS#12 certificate in Opera
By webmaster – Security – Permalink

How to import a PKCS#12 certificate (including private key) with Opera 9.5 and beta 10.
Continue reading…
7 comments no trackback
Thursday, March 12 2009, 11:48
Mount OpenBSD NFS export from GNU/Linux
By webmaster – System – Permalink

Mouting an OpenBSD NFS export from a GNU/Linux client fails with mount.nfs: mount system call failed
Continue reading…
7 comments no trackback
Friday, January 30 2009, 00:28
Blog update to Dotclear v2
By webmaster – General – Permalink

Hi all,
i am currently updating the site to Dotclear v2.
It will probably happen some malfunctioning, so I apology in advance.
I expect you will enjoy the new site and the new theme.

Any comments are welcome !!

5 comments no trackback
Sunday, September 7 2008, 17:42
Virtualizing the Trusted Platform Module
By webmaster – Security – Permalink

Based on the IBM Research Report on vTPM, this article intends to detail the concepts of a TPM emulation on virtualized context.
Continue reading…
10 comments no trackback 3 attachments
Saturday, July 5 2008, 13:01
Linux Broadcom TIS TPM
By webmaster – Security – Permalink

This article gives additional informations to use the Broadcom TPM BCM0102 with the TIS driver. This TPM is included in my DELL Latitude D630 laptop.
Continue reading…
12 comments no trackback
Friday, July 4 2008, 11:29
How to use a TPM with Linux
By webmaster – Security – Permalink

The goal of the article is to offer a simple tutorial to use your onboard TPM to secure your system. The TPM can offer security for a trusted boot and create a chain of trust for over applications.
Continue reading…
75 comments no trackback 6 attachments
Thursday, July 3 2008, 22:14
Les logiciels libres & GNU/Linux
By webmaster – General – Permalink

Le but de ce rapport est d’avoir une vue globale des logiciels libres, de la philosophie, des acteurs et de voir dans quels secteurs économiques des changements sont à venir.
Continue reading…
no comment no trackback
Wednesday, July 2 2008, 01:08
VIA C7 Padlock on Debian Etch
By webmaster – System – Permalink

This article explains :
How to configure the kernel to activate Padlock
How to configure OpenSSL to use the hardware engine
How to configure OpenSSH to use OpenSSL Padlock engine
Continue reading…
3 comments no trackback
Thursday, May 22 2008, 21:21
Monitor mode with a Wireless Intel Corporation PRO/Wireless 3945ABG Network card
By webmaster – Security – Permalink

The default driver Linux driver iwl3945 does not accept monitor mode anymore. This tutorial explains how install the ipwraw driver instead.
Continue reading…
4 comments no trackback
Friday, April 4 2008, 22:20
Linux Security Tools
By webmaster – Security – Permalink

In this article, you will learn about some of the most important Linux security tools. The goal is not to explain how to use them but only propose a list with references which will be updated frequently.
Continue reading…
no comment no trackback
Thursday, April 3 2008, 01:33
SSH Dictionary Attack Prevention with iptables
By webmaster – Security – Permalink

Once you have a SSH server available on internet, you are exposed to SSH brute-force attacks which are rather annoying. It is frequent to observe thousand of connexion attempts with multiple common login and password. This article intends to solve this problem with specific iptables rules.
Continue reading…
6 comments no trackback
Monday, March 3 2008, 21:58
Secure Deletion of memory
By webmaster – Security – Permalink

With the use of disk encryption softwares to protect data on mobile computer, how can you be sure to ensure data confidentiality ? What is the threat if an attacker gain access to sensitive data which was supposed to be erased. ?
Continue reading…
no comment no trackback
Monday, March 3 2008, 21:15
Lancement du site
By webmaster – General – Permalink

Bienvenue à tous en cette fin de soirée, ce premier post marque le lancement du site GouNation. Le premier pas est fait, mais le plus important est à venir !!
4 comments no trackback…