Understanding the benefits of SEO audit

The word “audit” is commonly used in financial records and taxes. It is something that most people find undesirable and try to avoid. However, SEO audit has nothing to do with your finances. According to Eric at Clickstream, it is the evaluation of how your website is optimized for the search engines. The following are some reasons to hire a reputable internet marketing agency to do an SEO audit of your website.

Reasons for SEO audit

Determine SEO weaknesses

tg2w3edfc6vhwed82i2SEO audit can help you to determine those optimization activities that are not performing to the standards. For instance, you may find out that you have not included relevant keywords, meta descriptions, and even social media sharing options. Moreover, you may realize that your website is filled with duplicate content, or it is slow and has poor quality inbound links. When you discover these issues, you will be on your way to implement a successful SEO strategy.

Know the strengths of your competitors

SEO audit will help you know what your competitors are doing and why they are performing better than you. For instance, you may find out that competitors are getting quality links from relevant websites. The discovery can be of great help to improve the SEO performance.

Focus on your SEO strategy

After finding out the different SEO activities that you perform well in, you can put more energy into improving other areas you are not performing well.

Components of SEO audit

Backlink analysis

This is meant to help you assess the quality of the backlinks your website is getting and then compare your website to those of your competitors.

Content keyword analysis

This can help you determine the way search engines interpret your website based on content that is provided on the website.

Poisonous link analysis

This will help you know whether you are getting poisonous links. These are links from spammy directories and link farms.

Site speed analysis

This is quite important as it helps one determine the way Google interprets your website. Moreover, you will learn how to improve it.tg2edf6whedf872je9o22

Duplicate content analysis

This will help you know whether there is another version of a page indexed by search engines.

Content audit analysis

This is quite important in determining whether you have added relevant and unique meta keywords, meta descriptions, title tags, and other website attributes.

Ensure you hire a reputable SEO agency or company to do the SEO audit for you. This is because they will have experience and skills to do the right job.…

SEO Basics with Helium SEO

Search Engine Optimization(SEO) is regarded by experts such as Helium SEO as one of the most significant tools that will guarantee any business effective online visibility. SEO is a web development technique that focuses on improving how content is ranked on a SERP – Search Engine Results Page. Optimization here involves video, map, image, webpage, together with other content.

The key strategy in SEO is to make sure you get higher within the ranks meaning that more traffic will be drawn your way and that is good for business. And how is that even possible? Easy…keyword research!

It is essential to study people and know how each person varies from the other – like let’s say; age, size, sex, as well as tastes and preferences. Once this is done, you’ll get the idea of how each one of them would key when searching words on the internet. After you are through with the keywords, it is now time you focus on creating quality backlinks used on various websites to share the content. This will provide a certain level of authority when dealing with the search engines.

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Different philosophies of SEO

For anyone to successfully rise through the page ranks, he/she must be able to wear many hats – although this may mean something different in SEO. There are some hat tricks that need to be understood, which are; white, grey, and blackhat.


White Hat

This is a simple belief that the search engine is our good friend. In this type of strategy, it is strictly necessary to follow the rules laid down by the engines for a long-lasting high ranking. Strictly adhering to the rules of SEO code of ethics is important as it gives the experts a framework for establishing well-organized content. Hard work and time are the key factors for you to adorn the white hat.


Black Hat

Black Hat devotees believe that the enemy is the search engine. Ranking here doesn’t depend on the rules of the game, but rather the creativity of the expert since there are no rules to follow when you have the black-hat mentality. Tricks are used to rise through the ranks as developers live on the edge with the satisfaction that they have beaten the search engines without a trace. Some of the strategies are:

· Keyword Spamming

· Interlinking

· Doorway Pages

· Duplicate Sites

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Grey Hat

Sometimes the hat can be too white or too dark to bear. It is at this moment in time that a Grey Hat would be necessary to catapult your position in the SERP. Grey Hats focus most of their energy on the current situation. This is done by following the rules but at the same time exploring the dark side of things. For example:

· Cloaking

· Paid Links

· Duplicate Content

· Mild keyword stuffing

Whatever color you may find fit, you’ll certainly get results – although different outcomes. Helium SEO experts recommend 100% safe hat since the White Hat will always prevail over Black or Grey. White is a clean, reliable, and credible approach to rise to the top of the SERP hierarchy without having to play dirty.…

Choosing the best SEO copywriter

If you want to rank your website in the search engines, you need to know how to create content that will appeal to your readers. No matter how good the page layout is, nobody will want to visit your website when they know that there is nothing to learn from your content. Remember that when people find you through an online search, they are looking for a solution to some problem and therefore, they are convinced that your website has that resolution. They will be disappointed when they find out that you have nothing new to teach them. Because of this, you should find a good seo copywriter so that they can create content that places your website ahead of the pack. There are various things to consider when hiring a copywriter. Here are some of them.


Find Out How Experienced They Are With SEO

Let the copywriter tell you how long they have been writing SEO content. If they have been doing it for long, they are aware of the best styles. They also have a history of the evolution of search engine optimization and are likely to give you better copies. One thing about optimization is that things change quite fast. You will be amazed to find out that the trends that were so popular just a few years ago either have become defunct or are used minimally. With experience, copywriters know what to expect in future from this industry.

Look At The Content They Have Created

SEO WritingYou can quickly tell what a copywriter can do by looking at some of the contents that they have created. If these contents have been posted online, you simply need to ask for a link so that you can read through. This helps you to identify their strengths, and whether they are capable of coming up with the kinds of copies that you want. You also may want to know how those copies have helped to attract more people to that page. Most of the times, these professionals will have lots of links for you to check out.

Do They Offer Any Other Service?

Apart from copywriting, you may want to ask the professionals if they offer any additional service. SEO entails a lot of tasks. For example, you may want to know if the person you are about to hire can also post on various platforms. If you want the copies to reach a wider audience, you may want to post them as guest posts or just articles on multiple websites. You also should inquire if they can help you with links. This ensures that you have everything that you need in one place, and makes your work much easier than you can think.


If you do not know of any SEO copywriter, you may want to do a little research about the various available options. You can inquire from online sources too. From the many offers that you get, choose one that guarantees high-quality services at a fair price so that you can get value for your money.…

Five Tips For Choosing SEO Marketing Company

Although there are many SEO companies online, choosing one can prove to be an uphill task. The primary reason is that only a fraction of the agencies is credible. An SEO marketing company can determine the failure or success of your online marketing campaign. Thus, you need to pay particular attention when choosing one. So how do you want the best SEO marketing company?


Check experience

Experience is among the many essential things that you need to put into consideration when choosing an SEO marketing company. You must consider the time which the potential company has been in the industry. Only companies that have been on the market for a while have the necessary experience. You should find out the number of projects that the company has completed. Make sure that you choose to work with companies that have managed multiple projects. Most importantly make sure that they have vast experience in your niche.


Consider techniques used by the firm

Before choosing any SEO marketing company, you should get to know about the approaches that they put in place to help you achieved your objectives. The best group is one that takes their precious time to explain to you more about the techniques they choose and why they will work properly for your case. Furthermore, they should use simple language when making their explanations. Choose companies that use legit or white hat techniques. While black hat techniques are still active, the ugly truth is that they only offer short-term results.


Size of company matters

The size of the company that you choose will also determine the success of your marketing campaign. Many well-established companies have what it takes to provide excellent support. If you have a small project, then the chances are that huge corporations won’t give you the attention that you need. The principal reason is that they will focus on helping higher spending businesses. If you wish to avoid frustration, you should choose to work with an SEO marketing company that will give you sufficient personalized support. You need to team up with a group that will help you to achieve your goals.


Measures of success

It is of great importance that you find out more about how a company measures success. Reputable companies don’t have any issues with providing you with regular progress reports. You need to master the aspects the agency will be focusing on like summary of activities, conversions, search engine traffic, search engine rankings just to mention a few. Besides, you should find out more about customer support as well. You must work with a service provider that will always be there for you when you need them.


Service charges

Lastly, you need to consider service charges before penning any contract. The type of support that you want will determine the amount of cash you will pay. If you sign a contract without viewing the fee structure of the company in questions will leave you with nasty surprises in the end. A fee structure will help you to know what you are expected to pay in advance.


Improving a website ranking by seo social backlinks

The search engine ranking position (SERP) is when your website appears whenever the user searches for a particular keyword. Users get thousands of results on the search engine. It is not common for users to go up to the last page of the search results. Thus, business owners have to make sure that their website appears on the first page. Backlinks can increase search engine ranking by up to 80%. Using backlinks is an opportunity that every business owner should utilize.  Using any link will be counted as a vote. However, there are quality backlinks that one should use to increase their rank on the search engines. Here are some of the ways that you can build social media backlinks to increase your traffic.

Facebook link building


Facebook is a very popular social media site. When it is used appropriately, it can bring a lot of return for your business. You need to connect people who visit your Facebook profile on your website.  All you have to do is just link your website to the contact field. You also need to mark it as public so that it is visible to everybody.  It is a great way to direct visitors to your website.  You can also add a link to your Facebook post.

Twitter link building

You can also add SEO backlinks on twitter.  When setting up your website, you should add your website link to ensure that it appears on your profile page as a clickable link.  You can also include the link to your Twitter bio.  Placing the link in your bio will ensure that audience will see your links even in search results.  Another way that you can add your link to your website is through the photos and video tweets.  Whenever you share photos, make sure you include a link to your site.

LinkedIn link building

LinkedIn is an excellent way to connect with professionals.  You can start by putting a link to your contact information.  The contact information tab allows you to add up to three links.  The links will appear on your LinkedIn profile. You can also include your link in the publication section.  Group announcements are also a great way to add the link.

YouTube link building


Social media back linking is very important for any business.  You can also use video as a back linking strategy.  You can put in on the YouTube page. You should also include your links in the video descriptions.…

How to make your small business big

Starting a business and being your own boss is one dream that many people have. When you do take the step to start your own company, it will take a lot of time and energy from you. Therefore, it is imperative that you start and succeed so that all the late nights you spent finally pay off and your business grows to something you can be proud of five or ten years in the future. Here are a few tips that will help you get your business going in the right direction so that you can enjoy success.

Get the right staffg4f23

The personnel that works in a company is the blood that runs it, and you will not get anywhere without the right people. Finding the right staff takes time. However, with them, you can be sure the processes will run smoothly.

Online presence

In today’s world, everyone is connected to the internet, and as a company, you must also have the proper website and online presence so that you can reach a wider audience which can potentially turn into customers for your business. There are many ways to ensure you get the right exposure so let us look at a few. You can also visit http://roofingwebsite.net/ to learn a few great techniques.

Your company website

A website should never be too complicated. Get a professional to design your site to be simple yet informative and have the right amount of keyword saturation. Since you need to run your companies day to day activities, we recommend you ask a person who specializes in that area to do it for you. The amount you pay will be worth it when you see more people contacting your company after visiting your website.

Search engine optimization

j645h34g3fwOnce your website is set up. It is time to get it in the top couple of pages in search engine results. We all agree that no one really goes beyond the first three or four pages when they see results. So you must be in those top results, and it can be difficult if you have a lot of competition. For example, if you are in the roofing industry in your city and there are many other companies offering the same services, you will need to have consistent SEO work done to ensure your top ranking. One piece of advice when selecting an SEO service provider is to find one that uses organic techniques so your website will achieve a good standing on SERP’s.…