SEO Basics with Helium SEO

Search Engine Optimization(SEO) is regarded by experts such as Helium SEO as one of the most significant tools that will guarantee any business effective online visibility. SEO is a web development technique that focuses on improving how content is ranked on a SERP – Search Engine Results Page. Optimization here involves video, map, image, webpage, together with other content.

The key strategy in SEO is to make sure you get higher within the ranks meaning that more traffic will be drawn your way and that is good for business. And how is that even possible? Easy…keyword research!

It is essential to study people and know how each person varies from the other – like let’s say; age, size, sex, as well as tastes and preferences. Once this is done, you’ll get the idea of how each one of them would key when searching words on the internet. After you are through with the keywords, it is now time you focus on creating quality backlinks used on various websites to share the content. This will provide a certain level of authority when dealing with the search engines.

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Different philosophies of SEO

For anyone to successfully rise through the page ranks, he/she must be able to wear many hats – although this may mean something different in SEO. There are some hat tricks that need to be understood, which are; white, grey, and blackhat.


White Hat

This is a simple belief that the search engine is our good friend. In this type of strategy, it is strictly necessary to follow the rules laid down by the engines for a long-lasting high ranking. Strictly adhering to the rules of SEO code of ethics is important as it gives the experts a framework for establishing well-organized content. Hard work and time are the key factors for you to adorn the white hat.


Black Hat

Black Hat devotees believe that the enemy is the search engine. Ranking here doesn’t depend on the rules of the game, but rather the creativity of the expert since there are no rules to follow when you have the black-hat mentality. Tricks are used to rise through the ranks as developers live on the edge with the satisfaction that they have beaten the search engines without a trace. Some of the strategies are:

· Keyword Spamming

· Interlinking

· Doorway Pages

· Duplicate Sites

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Grey Hat

Sometimes the hat can be too white or too dark to bear. It is at this moment in time that a Grey Hat would be necessary to catapult your position in the SERP. Grey Hats focus most of their energy on the current situation. This is done by following the rules but at the same time exploring the dark side of things. For example:

· Cloaking

· Paid Links

· Duplicate Content

· Mild keyword stuffing

Whatever color you may find fit, you’ll certainly get results – although different outcomes. Helium SEO experts recommend 100% safe hat since the White Hat will always prevail over Black or Grey. White is a clean, reliable, and credible approach to rise to the top of the SERP hierarchy without having to play dirty.…

SERPS Explained – A Driver Of Business Success Online

Technology keeps evolving at a dynamic rate. To reach out the mass market effectively, marketing has gone digital. The purpose of marketing is to ensure that your company remains on par with competitors. Another approach is to build a website that can spread information on your products and services is by a rise in search engine rankings. Unfortunately, a website alone is not enough to guarantee success. There are other things that one should consider, for instance, their search engine results page ranking (SERP).

SERP explained

What does SERP mean?

fdgdfgdfgfdgdfgdfgAny Google user can type an entry into a Google page and see the relevant websites that will show up. The websites will be ranked in order of their importance with the most visited at the top of the search results. Most online users are highly impatient. If what they are looking for does not show up on the top three links displayed, they enter in another search keyword. Very few users proceed to the second or third search page of their search. Virginia Beach SEO experts concur that not being on the first page of the search results is equivalent to losing 90 percent of your target market who are potential customers. To boost your site rankings, keep it optimized.

Why is the SERP ranking important?

Google always gives its customers the best relatable result of a search inquiry. The higher you appear in the Google search rankings, the more visits your website receives. Google operates on an algorithm that analyses text formations and links that monitor them. Always ensure that the content of your site is search engine optimized.

What are some of the factors affecting SERP ranking?

Google always remits the best results for its customers while taking into count the user’s server location. The closer you are to a server, the higher your SERP rank. If the customer does not specify their search, Google automatically assumes that they need the service close to their location and adjust the SERP ranking accordingly. To tailor your search to a local search, ensure your website is local SEO optimized.

Whenever people conduct an online search, they use certain keywords. Google’s spiders crawl the net pages and relay back information on the websites with keywords. This information is then manifested on the SERP.

Website owners prefer hiring SEO professionals or writers to deliver content containing keywords. At the beginning of the digital age, keyword density was all that mattered. The Google algorithm gave precedence to websites that were stuffed with keywords. This turned out to be an unwise approach as people concentrated on keyword stuffing at the expense of quality content. The best way to get on top of the list is to invest adequately in delivering quality content frequently.

fdhfghfghfghfghgfgfhSocial activities include likes, shares and social media followers. The best proof is to look at your Facebook newsfeed. Here you will notice friends sharing videos and articles. Google is also capable of determining the behaviors of users. With great content, your website can attract more traffic as more people will be conversing about it. With increased shares, you get higher credibility. An increase in social activity is one of the metrics Google users to raise a website up the rankings.


Change is inevitable, and search engines are inevitable. Change on search engines is brought about by user behaviors. Google strives to provide relevant information to their main users. Only through understanding the basics of SERP and SEO can one optimize their website to rise high on SERP rankings.…

Choosing the best SEO copywriter

If you want to rank your website in the search engines, you need to know how to create content that will appeal to your readers. No matter how good the page layout is, nobody will want to visit your website when they know that there is nothing to learn from your content. Remember that when people find you through an online search, they are looking for a solution to some problem and therefore, they are convinced that your website has that resolution. They will be disappointed when they find out that you have nothing new to teach them. Because of this, you should find a good seo copywriter so that they can create content that places your website ahead of the pack. There are various things to consider when hiring a copywriter. Here are some of them.


Find Out How Experienced They Are With SEO

Let the copywriter tell you how long they have been writing SEO content. If they have been doing it for long, they are aware of the best styles. They also have a history of the evolution of search engine optimization and are likely to give you better copies. One thing about optimization is that things change quite fast. You will be amazed to find out that the trends that were so popular just a few years ago either have become defunct or are used minimally. With experience, copywriters know what to expect in future from this industry.

Look At The Content They Have Created

SEO WritingYou can quickly tell what a copywriter can do by looking at some of the contents that they have created. If these contents have been posted online, you simply need to ask for a link so that you can read through. This helps you to identify their strengths, and whether they are capable of coming up with the kinds of copies that you want. You also may want to know how those copies have helped to attract more people to that page. Most of the times, these professionals will have lots of links for you to check out.

Do They Offer Any Other Service?

Apart from copywriting, you may want to ask the professionals if they offer any additional service. SEO entails a lot of tasks. For example, you may want to know if the person you are about to hire can also post on various platforms. If you want the copies to reach a wider audience, you may want to post them as guest posts or just articles on multiple websites. You also should inquire if they can help you with links. This ensures that you have everything that you need in one place, and makes your work much easier than you can think.


If you do not know of any SEO copywriter, you may want to do a little research about the various available options. You can inquire from online sources too. From the many offers that you get, choose one that guarantees high-quality services at a fair price so that you can get value for your money.…

How to choose a reliable seo company

The development and success of ECommerce can largely be attributed to the growth and improvement of the Information and Communications Technology sector. Most businesses are now being expedited through the online platform. The internet has duly become an important avenue and mode of doing business across the globe. Therefore most people in business are becoming aware of the benefits of integrating the internet into their business so that they advance their economic gains.

One way of using the internet to further your business is through the creation of websites. Websites have been viewed as a forum through which entrepreneurs can capitalize on market opportunities at a minimum cost. A company website represents the features and attributes of a business, and therefore it must exude as much detail as possible. In this regard, businessmen hire web developers and designers that are skilled in creating websites that are appealing and suitable for the dynamics of a particular business.

However, a great website is nothing without search engine optimization. A higher rank on a search engine like google will go a long way in ensuring that you attract as many visitors as possible to view your business. Through such optimization, you are able to increase your clientele or prospective clients. In this regard, you ought to mindful in the selection process of an SEO expert. The following tips can be utilized to simplify the process;

Recognize the deliverables

It is imperative that you understand the roles of an SEO company and thereafter analyze those that can be attained. It is not sufficient to take the Company’s word and expect the exact results. You ought to indulge the experts and analyze the tactics employed so that you base such information to comprehend the extent to which they can truly deliver. In such a consultative meeting you can seek clarity on gray areas and inquire where you simply don’t understand.

Check the expert’s SEO

The rank of the SEO Company is a clear indicator of the rate of success of the strategies they employ. Surely, a company cannot purport to carry out adequate search engine optimization if their strategies have not worked for their own website. In this regard, it is recommended that you settle for high ranking companies around your location.

Analyze their practicability

It is prudent that you are satisfied that the SEO company has strategies that are well aligned to suit your objectives or goals. Bookings, increased traffic and sales are some goals sought by businesses, and therefore it is advisable to ensure that they are duly catered for by the company.


Five Tips For Choosing SEO Marketing Company

Although there are many SEO companies online, choosing one can prove to be an uphill task. The primary reason is that only a fraction of the agencies is credible. An SEO marketing company can determine the failure or success of your online marketing campaign. Thus, you need to pay particular attention when choosing one. So how do you want the best SEO marketing company?


Check experience

Experience is among the many essential things that you need to put into consideration when choosing an SEO marketing company. You must consider the time which the potential company has been in the industry. Only companies that have been on the market for a while have the necessary experience. You should find out the number of projects that the company has completed. Make sure that you choose to work with companies that have managed multiple projects. Most importantly make sure that they have vast experience in your niche.


Consider techniques used by the firm

Before choosing any SEO marketing company, you should get to know about the approaches that they put in place to help you achieved your objectives. The best group is one that takes their precious time to explain to you more about the techniques they choose and why they will work properly for your case. Furthermore, they should use simple language when making their explanations. Choose companies that use legit or white hat techniques. While black hat techniques are still active, the ugly truth is that they only offer short-term results.


Size of company matters

The size of the company that you choose will also determine the success of your marketing campaign. Many well-established companies have what it takes to provide excellent support. If you have a small project, then the chances are that huge corporations won’t give you the attention that you need. The principal reason is that they will focus on helping higher spending businesses. If you wish to avoid frustration, you should choose to work with an SEO marketing company that will give you sufficient personalized support. You need to team up with a group that will help you to achieve your goals.


Measures of success

It is of great importance that you find out more about how a company measures success. Reputable companies don’t have any issues with providing you with regular progress reports. You need to master the aspects the agency will be focusing on like summary of activities, conversions, search engine traffic, search engine rankings just to mention a few. Besides, you should find out more about customer support as well. You must work with a service provider that will always be there for you when you need them.


Service charges

Lastly, you need to consider service charges before penning any contract. The type of support that you want will determine the amount of cash you will pay. If you sign a contract without viewing the fee structure of the company in questions will leave you with nasty surprises in the end. A fee structure will help you to know what you are expected to pay in advance.


How To Rank No. 1 With SEO Sacramento


If you thought that it is difficult to compete with the websites that rank no. 1 in search results, you need to think again. These websites are the top because they did their research well, and executed their plan to perfection. However, the truth is that is you can find a reliable service, your website will be there at the top alongside the established ones.

In Sacramento, you have to watch out for the things that often hinder websites from ranking high. This can only happen if you know how to choose the right search engine optimization company. Most of the times, you will find out that not all the companies that can be relied on for SEO Sacramento are perfect for you. Consider these factors.

Personalized SEO approach

22hgvkdhkhjThe right SEO Company understand that not all websites require the same services. Whether you are thinking about keywords, links, designs, and many other strategies, you should consider the unique things about your business. This is because you want something that is specifically designed for you. The most reliable companies are those that will take time to study your business as well as your website. They also will want to know the kinds of customers that you are targeting. This way, they will only select the links and keywords that suit you. They will also come up with recommendations about the things that you need to change about your site and content to get better

Traffic that converts

When talking about SEO Sacramento, you should be thinking about traffic that converts to customers. You need assurance that the people who will find their way to your site will be interested in what you are offering.
One of the most common problems that website owners often find themselves in is that they get lots of traffic that they do not even need. It would be useless if you get millions of visitors yet none of them is even interested in your business. This is the reason a good company may focus on local traffic to ensure that you reach out to the right people.

Customer support

33jhfjdhhgkTo be proud of your website, you need a company that will keep you updated on the progress of your online campaigns. Let them give you regular reports about the number of people who are visiting the site every day as they work on it. You expect that the number will steadily grow every day as they add new features and content to the site. Therefore, you can easily tell when they are making progress, and when they have stagnated. You may also want to find a company that will easily be reached just in case you get stuck along the way.

To get the best SEO sacrament, you need to take some time and select the right company from the many that you will find around. Do not just rush to hire an agency without even knowing what they are capable of doing because you may end up in a difficult situation.…